Cookie Policy

TelefonID Sverige AB Org. Nr 559482-1224 Version 1.0, 2024-08-01

What are cookies and how do they work?

A cookie is a small text file that is stored on your computer or in your browser when you visit a website. Like most companies, TelefonID uses cookies to facilitate and improve the user experience for you as a visitor. We also use cookies to measure traffic on our website and to collect information about how our website is used.

What are the different types of cookies?

There are mainly two types of cookies, permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer or mobile phone for a certain period of time until you or the server that sent them deletes them. Session cookies are stored temporarily and disappear when you close your browser. Cookies can also be referred to as first-party cookies or third-party cookies. First-party cookies are set by the holder of a website (in this case, smarteyes.se) and third-party cookies are set by another website, e.g. youtube.com.

What do we use cookies for?

We use cookies on our website to be able to give you as a visitor a better experience and better service. When someone visits our website, session cookies are created, which are necessary to be able to use certain parts of the website. These cookies do not contain any identifiable information about you as a user and are only stored temporarily.

Web analytics cookies

We use cookies (first-party and third-party cookies) to collect statistics about the number of visitors to the website, about the visitors and to measure how visitors interact with the website. We do this in order to better understand the needs of visitors and how we can improve and develop the website. We use the following tools to help us do this: With the help of cookies via Google Analytics/GA4, we collect information about the number of visitors, which pages are visited, which browsers and operating systems the visitors use, language, date and time of the visit. The information collected in these cookies (including your IP address) is transmitted to and stored by Google Inc. in the United States. These cookies do not contain any other personal information and by activating IP masking, the IP address is anonymized. Read more about how Google uses data and information about how you can block cookies from Google Analytics on Google's website. In this case, a so-called opt-out cookie is installed on your computer, which is a cookie that prevents future collection of data about your visit to this website.

In order to improve our advertising and offer our visitors more relevant offers, we also use cookies and pixel tags from Adform, Google Adwords, Bidtheathre, Hotjar, Bing, Metaverse (Facebook), Pinterest and Snapchat. Pixel tags are a technology that can recognize cookies and other identifiers and allow you to decide which ads to display in your browser.

These technologies are used to evaluate and streamline our online marketing. With the help of these cookies/tags, we can, for example, prevent the same person from seeing an advertising banner from us multiple times. We may also use the information to build segments and audiences for marketing purposes and to be able to personalize the ads and target them to relevant audiences. For example, we may choose to show you ads for contact lenses if you have shown an interest in contact lenses on our site, or we may show ads for progressive glasses to people we think will be interested. Read more about each actor's policy on their respective websites.

Other third-party cookies

Third-party cookies are cookies that another party, i.e. not telefonid.se, place on your device through our websites. When you visit a web page with embedded content or use a share button, such as from Facebook or YouTube, you may receive cookies from these websites. TelefonID does not control these cookies, but recommends that you visit the individual third-party websites for more information.

Can I delete or turn off cookies?

When you visit TelefonID's website for the first time, or after you have cleared cookies, you always have the option to set which cookies you accept and which you do not. This is done via the Privacy Preference Center, which appears as a banner when you visit our website. You can also set cookie settings directly via your web browser, see links below. If you turn off cookies, you may find that the website does not work satisfactorily.

How can I control what information is shared with advertisers?

If you want to limit the information shared with advertisers, you can download a so-called opt-out cookie from various advertising actors or use other solutions. Please note that you must complete the same procedure on all the different devices you use and for each browser you use. When you use our website for the first time, or after you have cleared your cookie history, you also have the option to set which cookies you accept via our website.